The programs at the Graduate School of Advertising and Public Relations

Media is at the center of mainstream changes amongst the development of advanced technologies and social evolution. However, we still believe in the power of communication to realize the value of people, society, and philosophy.

The understanding of social phenomena and creation of new culture sprout from the short 15-second commercials. We use insights to see through consumer needs and corporate pursuits and address the inside and outside of the society through advertising. We contemplate broadly and deeply to capture the mainstream of society.

Communication is comprehending people and occurs through individuals, organizations, and media. We study and analyze the communication in the society and contemplate its social and historic value and implications to lead the development of media and culture and move the hearts of people.

The programs at the Graduate School of Advertising and Public Relations offers the advanced theories in advertising and public relations and professional education in traditional media, new media, and communication to nurture academically and professionally competent minds for communication in the 21st Century. The Department of Advertising and Public Relations will continue the role of creative and invaluable educator and researcher through the analysis of new social phenomena and in-depth studies.